ED Pills

For most men with Erectile Dysfunction, it is uncomfortable to openly talk about their little "helpers" to other people. While visiting 2 different types websites pills for ED, Viagra and Cialis, I found something interesting in their website marketing approach.

To my surprise, the website for Viagra was actually clean. I was not welcomed by a 55+-year-old man trying to give his life's story on how Viagra helped save his marriage, nor were there any semi-naked people awkwardly looking at each other or into space as a voice listed a quarter of a million side effects. Viagra, to my surprise, took on a rather professional approach and even has an Important Safety Information heading all the way at the top and the purpose of the medication (to treat ED) at the bottom. The self-moving slides we always see on a drug company's website were also given a different approach by Viagra. With a simple 50% off deal, a link to Pfizer, and stats showing how many men have used Viagra, it seemed to me that this company has already successfully sold their product to the general public and the English language as well. From teenagers jokes to adults conversations about ED, "you should take Viagra man" is probably a sentence often heard in these types of conversations. What is not heard so commonly is "Hey dude, why not like, take some vaso-dilators man for your ED?" Despite there being more than one vasodilator, Viagra seems to be the word in many conversations and becoming its own marketing campaign.

The second website I visited was Cialis, the second biggest ED pill in the market. This company, when visiting the website, shows a video of an elderly man and woman walking to separate bathtubs holding hands while looking into each other's eyes and then into a relaxing photoshopped forest pond. While clicking on their tabs, several new pictures of loving couples are also shown at the top just before any information is given. The strategy used by this website was to make older couples reevaluate their current relationship and be like the couple in the pictures.

I am not advocating for either pill, however, I find it interesting that Viagra,despite lacking in advertisements in their own website,is a more successful/well known/used company than Cialis which does advertise pictures of relatable people in their own website.Perhaps because Viagra was discovered in 1989 and had a headstart over its competitors they were more successful, yet I am still not sure why Viagra might be more dominant in the market despite not using the strategies we have talked about that drug companies use to be successful.


https://www.viagra.com/
https://www.cialis.com/index.html